Event Planning

Celebrate 20 Years with The Williams Agency!

What does “Marketing with a Mission,” mean to you? At The Williams Agency, community comes first. With a focus on local food, culture, sustainable agriculture, and green business strategy, the Williams Agency uses its services and grassroots strategy to not only engage the community, but build something interactive and sustaining.

Nicola Williams, founder and CEO of The Williams Agency, celebrated her 20th anniversary. Her experience with event planning, marketing, and public relations is unparalleled, and her mark remains visible in the many events and brands seen in Cambridge and Greater Boston. With a strong and experienced team behind her, Nicola and The Williams Agency continue to grow.

I gained the opportunity to work as a Marketing Intern for The Williams Agency for 8 months while in graduate school, and it has been a wonderful blur of food festivals and localvore-friendly events and projects. To give you a taste of the accomplishments of The Williams Agency, here is a tour of the projects I got to participate and work on with the team.

Boston JerkFest

The Boston JerkFest is a Caribbean themed food festival that celebrates Caribbean culture and, my favorite, the delicious and spicy Caribbean cuisine. Whether you want to listen to live Jamaican music while sipping on a coconut, munch on a plate of Jerk chicken, or watch chefs compete for the best jerk dish in Boston, the Boston JerkFest makes everyone happy. The Rum & Brew on Friday night was a new twist this year, and it had a line out the door for two blocks. Unlimited tastings? Yes, please!

Buy Local Trade Show

Farm, restaurant, specialty food vendor, green business, and everything in between! The Buy Local Trade Show involves hundreds of businesses and gives a unique opportunity for businesses to connect, and together, make their work grow. Now, maybe you’ll notice […]

A Wild June: Boston JerkFest & Hyper-Local Craft Brewfest

A Successful 2nd Annual Boston JerkFest

Boston JerkFest – lived up to its reputation as the hottest festival in Boston this summer! Full, of spice, fun, & food, in its second year Boston JerkFest is only getting better and expanding. This year, we expanded the festival with an additional Rum & Brew Tasting room, Cocktail Demos, a Seafood Throwdown, Jerk Cook-Off, and more Jerk-style food from our food vendors!
Check out some of the key media we secured for the festival, and this Story- including attendee instagrams, tweets, facebook posts and more!
Boston Herald: Food, Flavors of the Caribbean Served Up at Boston JerkFest
Zagat: 10 Food Events to Look Forward to This Summer
BostInno: BostInno Approved: What to Do This Weekend
Lowell Sun: Boston JerkFest Promises to Spice Up Weekend
Boston.com: Food, Drinks, and More at 2nd Annual Boston JerkFest
Thrillist: 5 Parties You Need to Attend This Weekend

Hyper-Local Craft Brewfest a Hit

For the 3rd year in a row, the Sustainable Business Network’s Hyper-Local Craft Brewfest, with the help of the Williams Agency, has helped support local business, agriculture, and brew-lovers alike celebrate New England’s bounty through hyper-local product.  Get a feel for the event yourself through this attendee story .
BDC Wire: Photos: Hyper-Local Craft Brewfest Hits Somerville
Boston Globe North: Best Bets
Boston Globe: The Week Ahead: Nightlife
Boston Globe: 5 Things to Do in Boston Week of June 8-14
Boston Globe: Somerville Brewers Tap Into the Local Flavors
BostInno: Here’s Why You Should Go To Next Weekend’s Hyper-Local Craft Brewfest
Thrillist: Things To Do This Summer in Boston
Eater Boston: Hyper-Local Craft Brewfest; Fork in the Road Food Fest