What does “Marketing with a Mission,” mean to you? At The Williams Agency, community comes first. With a focus on local food, culture, sustainable agriculture, and green business strategy, the Williams Agency uses its services and grassroots strategy to not only engage the community, but build something interactive and sustaining.

Nicola Williams, founder and CEO of The Williams Agency, celebrated her 20th anniversary. Her experience with event planning, marketing, and public relations is unparalleled, and her mark remains visible in the many events and brands seen in Cambridge and Greater Boston. With a strong and experienced team behind her, Nicola and The Williams Agency continue to grow.

I gained the opportunity to work as a Marketing Intern for The Williams Agency for 8 months while in graduate school, and it has been a wonderful blur of food festivals and localvore-friendly events and projects. To give you a taste of the accomplishments of The Williams Agency, here is a tour of the projects I got to participate and work on with the team.

Boston JerkFest

The Boston JerkFest is a Caribbean themed food festival that celebrates Caribbean culture and, my favorite, the delicious and spicy Caribbean cuisine. Whether you want to listen to live Jamaican music while sipping on a coconut, munch on a plate of Jerk chicken, or watch chefs compete for the best jerk dish in Boston, the Boston JerkFest makes everyone happy. The Rum & Brew on Friday night was a new twist this year, and it had a line out the door for two blocks. Unlimited tastings? Yes, please!

Buy Local Trade Show

Farm, restaurant, specialty food vendor, green business, and everything in between! The Buy Local Trade Show involves hundreds of businesses and gives a unique opportunity for businesses to connect, and together, make their work grow. Now, maybe you’ll notice […]