The Williams Agency provides marketing support for Cambridge Carnival International in collaboration with the Cambridge Carnival Committee. Cambridge Carnival is a colorful and festive celebration rooted in African traditions. This free festival, going 25 years strong, is considered a Cambridge Institution, and is the largest festival in Cambridge with thousands of attendees. The highlight of the festival is a grand costume parade accompanied by rich rhythmic musicality promoting all types of cultures. Participants can be seen as revelers masquerading through the streets in dazzling handmade costumes, dancing to the beat of the Carnival. The festival is also an opportunity to celebrate Cambridge’s diversity, enjoy international foods, and purchase multicultural crafts from around the world!