We partnered with Boston Collaborative for Food and Fitness to launch, publicize and carry out this campaign. Celebrate the Fruits of Our Ocean is a Boston Collaborative for Food and Fitness campaign promoting local seafood in the community. Many markets now offer fresh seafood from local day boat fishermen. This seafood is procured by local seafood distributors that offer seasonal day boat and traceable seafood direct to customers at farmers markets and as well as to wholesalers. For the campaign, we hosted seafood Throwdowns and demonstrations where local chefs received a mystery day boat fish and limited shopping money to purchase goods from the market. With these ingredients chefs competed to make the most delicious locally-sourced dish in under an hour. During the Throwdown, an emcee kept the crowd engaged on the action while raising awareness about seasonality, sustainability, health and economic benefits, and facilitated answering any questions the crowd may have had about local day boat seafood. In 2013, there were nine seafood events that took place at farmers markets and in the community.