Project Description

Boston Farmers Market Marketing Campaigns

The Williams Agency worked with Boston Collaborative for Food and Fitness to increase awareness of Boston’s Farmers Markets. We increase outreach to Boston residents through the use of print collateral, signage, online postings, social media, special events, and public relations efforts- encouraging all to buy fresh, buy local. We also managed the website development of bostonfarmersmarkets.org. There are 28 Boston Farmers Markets located in downtown, neighborhoods, community gathering spots, and main street areas.These markets provide residents with year-round access to fresh, local produce, fish, meats, cheeses and value-added products like jellies, jams, and syrups. In addition to providing fresh foods these markets are community gathering spaces where residents can come together to swap recipes, tune-up their bikes, and share tips for ideas for healthy living in Boston.

Courtesy of Boston Collaborative for Food and Fitness